Difference between Brand Agency and Branding Agency

According to Wikipedia, a branding agency is a firm which main purpose is to create and launch brands and elaborate marketing strategies for companies, mainly rebranding. Some of the chores a branding agency firm performs are creating, planning and managing branding strategies for their customers, and even offering support in advertising and other forms of promotions.

In other words, a branding agency is a firm that creates market growth and brand positioning for companies. They make sure that your company is well accepted by your public, and offer their services to fix your brand if everything goes wrong.

A branding agency has many strategies that are crucial to all business, whether big or small, whether you sell products or services a branding agency offers essential help that make any brand stand out from the rest. Here are top four things a branding agency will help you know about your brand.

1. Who is your target audience?

A Branding agency knows the secret to your goal agency. With little research, they can provide an accurate description of who is the client of your product; almost magically, they find the people that is waiting for your product/service.

2. How do clients perceive your brand?

The agency floods the street to survey people and get from the heads the crucial information about how they perceive your brand.

3. Which brands compete against your brand?

Knowing your enemies is the best way to face them, and why not, beat them. In the war of the rising markets, knowing your brand and your competition is the difference between growing and going out of business.

4. How to change the perception of your brand.

You tried your best and still your fears became truth, your brand has earned a bad reputation on the mind of your clients and your clients are abandoning the ship; that is not a problem for agencies due to their experience solving this type of topics.